I’m writing this to get your attention and give you some ideas about “marketing” to your own people. I mean, the people that can affect the success of your company, be they employees including management, Board, community, suppliers, outsourced entities, etc.
Parts of this blog post are excerpted from an article that originally appeared as part one of a two-part series in Steve Harrison’s Book Marketing Update print newsletter. Steve and his brother Bill are successful information marketers, who are also successful at staying on that higher ground that I so appreciate. I’m not an author yet, but when I am they will be the guys I will turn to for help.
My comments are in italics.
No matter which candidate you like (or dislike) in the current presidential race, one thing is obvious: Barack Obama is one heck of a marketer.
I will refrain from stating my political viewpoints here. This post is about using marketing skills to motivate.
Continue reading “Marketing skills for leaders, managers and HR: Observe Obama”
I really have to say “Wow!” We have had a great show of team work this week.
As you may know, we have two themes going this year:
For our front lines the theme is “Visibility!” and involves gaining online traffic, reaching out also through direct mail and word-of-mouth referrals, engaging prospects and customers through continuous communication, converting leads to sales, and following up in a way that makes our customers say “wow.”
For our support team the theme is “Stability!” and involves not simply knowing what to do, but having the initiative to take responsibility and action, excel at teamwork (everyone can be a mentor), learn with an aim to enhance yourself while adding more value to the company, be accessible and communicate, communicate, communicate!
Continue reading “Wow! Taking initiative”
You need this to be painless; a small shift to realize a big gain. Or likely many small shifts… a bit to the left… a bit to the right… now back on center… to get to where you want you and this organization to go. Like a ship on autopilot. Wow, that does sound nice. Can you have it? Yes, actually you can.
But there is no way that people alone can manage it all. You know you need technology. And there, you’ve just dumped yourself into overwhelm all over again. You have learned from experience that implementing information systems is costly and painful. Oh, and then you have to involve IT and they are so busy!
And what your or other divisions have spent on technology so far may not have added the value expected.
I can tell you that one seeming failure is not the fault of the technology purchased or the buyers or sellers… it is that transactional systems were not built to add context (from/about people) or offer easy ad hoc reporting or even management reporting. So then lots of dollars were spent on “integrating systems” and getting to that data that seemed locked away. You really had to go to this effort to get to the data you wanted to see.
Continue reading “HR & Technology; small improvements lead to big gains for people”
You have ALL done great things (those with us for more than one week) and I’m in arrears of shouting about it.
I’m starting now with a Team “Wow!” of the Week
Here’s our “wow” for this week: He succeeded in re-developing our light-weight gauge in EXECUTE! so that the pointers move to point to the actual value (not just to the color-code), at all reporting levels and for any date.
Why is this “wow!”? We did not think it could be done.
Why was it important? Our higher-quality “cooler” gauge could result in slow viewing for customers connected via low bandwidths, such as new prospects in Asia who will be trying and buying soon!
Continue reading “Wow! Innovation”
Welcome to Collaborative Action, a blog focused on performance of people at work. I’ll be sharing what I know, discover and can relate to you through others…about the “people” component of performance and risk management.
I encourage you to ASK questions, privately or publicly, and SHARE your knowledge with others. Sharing is encouraged through comments but also please contact me, should you be interested in a phone interview a blog post or other means to add value to this topic and this blog.
The Collaborative-Action blog is where you can participate in a discussion, take action and get results…related to people at work and their impact on the performance of the organization. While aimed at HR and management, I encourage others also to participate. This is, after all, the enterprise “you.” Truly all levels are at work, at will.
Continue reading “Welcome to Collaborative Action,”