Align, Engage, Pivot, Gain Momentum!
This week we made great headway in our efforts to become more visible to, and engaging of, our customers. And I can already feel that we are doing this with greater s-p-e-e-d than before. So on that note, this week’s “Wow!” goes to ———-.
Here’s our “wow” for this week: I am sending to you a “WOW!” because you have risen to the challenge of my need for s-p-e-e-d and focus on content. You are turning things around much more quickly even though you are working fewer hours to do so!
We are positioning ourselves to great improvement in visibility, our front line theme, thanks for ——–.
Here’s our “wow” for this week: “WOW!”, for so quickly building a sales team for C-Secure Systems!!!
Why is this “wow!”? Not only has he continued to seek connections with new prospective customers and improve our message as targeted to those customers, he also has attracted to C-Secure one other senior- and two junior- sales professionals.
Why is it important? We have an unmatched turn-key tailored solution for monitoring, managing, securing and gaining intelligence from and about machines (and vehicles, structures, etc.)…yet we are almost invisible. Yes, we have a website. We waited too long to get it optimized so we are contacted infrequently (good news: when we do get calls they are highly qualified already). Although we are fixing this now, the clock is ticking! In fact we need to be well locked-in with customers f-a-s-t…before we become well-known to competitors. I have confidence in him. He and his growing team will better find, engage and close deals.
Congrats!
-Lori
P.S.S The mix of people provided in the first “Wow” email has changed! Some gone, several added. The newest ones are not seeing this yet, and they will be introduced soon. In every case I see improvement. This is what having themes (ours are Stability! And Visibility!) can do for a company, especially when themes are also aligned with our purpose and mission/values. They are. And so are our people. For those of you seeing this email, I am thrilled to have you here. Please continue to find us great people as we grow!
I really have to say “Wow!” We have had a great show of team work this week.
As you may know, we have two themes going this year:
For our front lines the theme is “Visibility!” and involves gaining online traffic, reaching out also through direct mail and word-of-mouth referrals, engaging prospects and customers through continuous communication, converting leads to sales, and following up in a way that makes our customers say “wow.”
For our support team the theme is “Stability!” and involves not simply knowing what to do, but having the initiative to take responsibility and action, excel at teamwork (everyone can be a mentor), learn with an aim to enhance yourself while adding more value to the company, be accessible and communicate, communicate, communicate!