Question: Most of my business has come from word of mouth. Most people don’t understand what we do! How can I market my company without going broke on advertising (read: productively)? I have already spent thousands.
Lori’s answer:
For you, weaving marketing into your work is important and when you do this well, such that you can then put much of your marketing on auto-pilot, you are going to feel –and be – both
productive and successful.
In your mail you identify an obvious niche….
… and it is challenging to get the attention of your market and your competitors are also after them.
You feel your marketing dollars are not being spent productively… you want an ROI (and fast payback!)
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