Alignment Series #2: How do you know when strategy must change?

In the first post of this series, I shared three proven steps in aligning people with strategy.

During times of significant change, alignment requires more attention from leaders and managers. This is especially the case when what is required to execute a new strategy involves more than small tweaks in people’s daily work.

How do you know when strategy must change?

John Caplan explains this well in the first 1.5 minutes of the video below.

He describes an ad agency with a strategy to do cool work but their strength was to do really great, but not cool, retail work. They changed their strategy and landed a deal with Starbucks.


Next, in Alignment Series #3, I’ll get to the execution part of this and answer, “How do you re-align people when strategy must change in a way that changes their daily work?”

Leave a Reply